Russia’s first second-screen application of TV channel with unique check-in mechanics while watching a broadcast channel. Full-VOD service on Catch-up model.
Interactive social mechanics with elements of gamification involves the audience into TV show watching.
The most active users of the audience become co-producers of the show and receive prizes from TV channel.
Additional content about creators and actors in TV series.
VOD – possibility to watch the channel content straight after broadcast (catch-up)
Direct monetization and using advertising model (video ads)
Video on demand (VOD) are systems which allow users to select and watch to video content such as series and TV shows when they choose to, rather than having to watch at a specific broadcast time. IPTV technology is often used to bring video on demand to mobile devices.